What We Do


Yekemi Otaru

Named one of 40 under 40 business innovators by Scottish Business News in 2016, Yekemi is a B2B marketer with a Strategic-focus.

She works with start-ups, SMEs and large corporate organisations in the Software, IT, Engineering, Business Support, Recruitment and Oil & Gas sectors. She ran her first marketing consultancy company, YO! Marketing, for nearly 3 years and served over 20 clients before launching Doqaru Limited, the product of a merger in November 2018.

Yekemi is on the board at Interface, a public sector backed establishment helping Scottish businesses work more closely with academic institutions to drive innovative projects. She has over 14 years of experience in petroleum engineering, technical sales and strategic marketing roles.

Previous companies she has worked for include Schlumberger, GE Oil & Gas and Lloyd’s Register. She is a best-selling author on social networks and holds an MBA (Distinction), a BEng and MSc (Distinction) in Chemical and Petroleum Engineering.

Apart from strategic marketing, Yekemi is passionate about supporting girls in STEM, mentoring business owners in the poorest countries, photography and creative writing. She is interested in mentoring women with a technical background who want to develop business and commercial acumen as part of their career progression plan.